May lovers of this exceptional stone rejoice! The natureldiamonds.com site, created by the Natural Diamonds Council (NDC) which brings together the main producers, is launching its French version. A wealth of information to discover the diamond in all its facets.
“For moments like no other”: this is how the site welcomes Internet users who then navigate as they wish via 5 sections. From the history around legendary diamonds, behind the scenes of the industry, including investment and jewelry trends, this site mainly written by experts is updated daily to find out everything about this eternal and eco-responsible gem. As summarized by Mina El Hadraoui, France Director of the NDC: “Our vision for France, the country of the great jewelry houses, of know-how and excellence is to meet consumers’ expectations, to inform them about the challenges. crucial to sustainable development in our industry, to highlight the latest creators, and to share experiences and stories around diamonds. Within the NDC, these are the stories we want to share with consumers ”.
“Exceptional diamonds”: luxury in the rough
This section is a dream! And takes us to an exceptional universe. Desire to escape ? Discover the history of mythical and extremely rare diamonds such as Farnese blue, Dresden green and the Golden Jubilee. Each have an epic story of their own. It is also the exception of the size and of an exceptional jewel like the Bijoux en Diamant Graff where Anne-Eva Geffroy, head of design, reveals certain secrets of the brand. “Exceptional Diamonds” also tells the majestic story of Queen Elizabeth’s 158-carat Granny Chips, or the epic fate of a family diamond like no other: the Grand Mazarin bequeathed to Louis XIV.
An eco-responsible industry
We do not know enough, but behind natural diamonds lie practices committed to a responsible industry. This is what we learn from the section “The Diamond Universe” which deals with the positive impact of diamonds on society today. Through portraits of women (Les Rebelles) and interviews with personalities, we go behind the scenes of the exploitation and development of this natural stone. An industry that wants to be responsible, as we learn from the section “Our Sustainable Commitment” which specifies the ethical values of natural diamonds. Every purchase of a natural diamond supports an industry that values responsible and ethical business practices, while helping local communities generate long-term development and a lasting positive legacy.
An eternally trendy and glamorous stone
In its “Hollywood and Pop Culture” section, the site exhibits diamonds of rare beauty worn by the most fashionable celebrities: Rihanna with her avant-garde jewelry, Marion Cotillard associated with Chopard for lasting luxury, the actress Stefi Celma, muse of Tiffany & Co….
And because diamonds will forever inspire creation, the “Style and Innovation” section shows current trends in jewelry, leaving the floor to creators, brands or designers who do not hesitate to shake up the traditional principles of wearing this jewelry. gem. Here you will find valuable tips and inspiration!